January 29, 2023

Brad Marolf

Business & Finance Wonders

Do not be worried to upgrade know-how

For a lot of little company proprietors like me, the previous two many years have been comprehensive of hurdles — from navigating the COVID-19 pandemic to decrease need for the goods and expert services we work so really hard to sell.

And to increase to the monetary hardship, one yr in the past my business enterprise practically dropped every little thing.

On Dec.12, 2020, the North Country-based bakery and headquarters of my pretzel company burned down in a fireplace. Martin’s Handmade Pretzels has been in my household for 4 generations, and when I woke up to see flames surrounding the setting up, I feared for what this would imply for our potential.

I am proud to say that just one yr afterwards, my pretzel enterprise is not only back again, but thriving. We carry on to market pretzels nationwide and across New York — from farmer’s marketplaces in Syracuse, Watertown, and Previous Forge to New York Town Greenmarkets. We also not too long ago reopened our new bakery — in Moira, northern Franklin County — to the community.

There are two good reasons why my compact company was able to rebound whilst many other people about me have not been as fortunate: the support of my neighborhood and my willingness to embrace progressive technological innovation.

Initial and foremost, for small enterprises like mine, a base of loyal consumers is critical. Since we do not have the methods of larger businesses, we primarily count on term of mouth and social media to appeal to new shoppers. We are also blessed to have devoted prospects who have been consuming Martin’s Handmade Pretzels for a long time and are incredibly supportive.