June 24, 2024

Brad Marolf

Business & Finance Wonders

Information, guerrilla marketing and advertising aided, says Nikhil Siddhartha on ‘Kartikeya 2’ achievements

Content, guerrilla marketing helped, says Nikhil

‘It came, it saw, it conquered, and proceeds to conquer’ is a phrase that aptly describes the box workplace journey of ‘Kartikeya 2’ the hottest Tollywood featuring to capture the country’s imagination. 

Starring younger actor Nikhil Siddhartha, the Chandoo Mondeti directorial has entered the Rs 100 crore club and exhibits no indications of flagging whenever soon.

The well-crafted socio-mythological thriller revolving around Lord Krishna and Krishna-tattva or philosophy, has been attracting folks to theatres in droves devoid of resorting to the high-blitz marketing campaigns that are the staple of most Bollywood releases.

From a reduced-important entry in about 50 theatres, ‘Kartikeya 2’ shortly spread like wildfire across theatres in Hindi markets. At previous depend far more than 3000 screens have been displaying the movie even on weekdays.

“It truly is the phrase of mouth that is having the movie forward. There is certainly practically nothing greater than term of mouth and it went viral and was discussed a whole lot on social media. So I really feel the traditional varieties of promotion which I really feel are surely essential but for this motion picture it was the guerrilla advertising and marketing that helped and the articles took it about.”

“Overseas much too it is my first film which crossed 1.5 million pounds,” an ecstatic Nikhil Siddhartha advised IANS.

Produced on a modest price range of Rs 15-20 crore, ‘Kartikeya 2’ collections have crossed the 100 crore mark. “We have crossed the Rs 25 cr nett barrier in Hindi which is large,” Nikhil exclaims.

In contrast, it can be predecessor ‘Kartikeya’ was created at a cost of Rs 5 crore and registered around Rs 20 crore at the box office environment. Nikhil suggests it was a acutely aware prepare to make the sequel a pan-India challenge.

“We considered we will have a Hindi launch simply because it talks about our Indian tradition as a total and how we have to get back again to our roots. We have some extremely essential aspects of Lord Krishna, which several people do not know. So what transpired right after the Mahabharat, what occurred just after the end of Lord Sri Krishna’s avatar. This was the position that we picked up and we considered this need to reach maximum folks.”

While dubbed in Tamil and Malayalam, the makers have not gone for theatrical releases in those languages. They now strategy for an OTT launch in these languages, Nikhil said.

In the meantime, Nikhil Siddhartha is fast paced criss-crossing the region to market ‘Kartikeya 2’.

Even though some quarters are describing ‘Kartikeya 2’ as the most up-to-date flag bearer of southern cinema in Bollywood, Nikhil Siddharth modestly characteristics it all to the movie’s articles and Lord Sri Krishna. 

“There are no South-North obstacles now,” he indicators off.