Marian Lee has been promoted to main advertising officer of Netflix. She replaces Bozoma Saint John, who boarded the streaming large in 2020 after serving in senior executive roles at Uber and Apple.
Lee joined the company in July 2021 as vice president of marketing in the U.S. and Canada (UCAN in Netflix parlance), overseeing all of the campaigns for the company’s movies and series. Prior to moving into the environment of streaming, Lee has worked with big trend and audio brand names, like an eight-12 months stint at Spotify. She also had many roles at Condé Nast, functioning for Vogue among the other publication, and worked in marketing at J.Crew.
“Marian is a strategic marketer with deep knowledge not just in amusement but also far more broadly possessing worked at trend and media brand names,” Ted Sarandos, co-CEO and main content material officer, explained in a assertion. “When she joined Netflix previous yr, she experienced an instant impact on the marketing group and has demonstrated that she’s an extraordinary chief, who understands how to drive conversations all over models and well-liked culture.”
Lee joins Netflix as the company is experiencing improved opposition in the streaming space. The Walt Disney Business, Paramount International, Comcast and WarnerMedia have all released their personal streaming services in modern a long time, and Apple and Amazon are spending much more freely on their amusement offerings. That usually means the fight to bring in audiences for Netflix’s demonstrates and films is rising fiercer. But Netflix does have the advantage of remaining the pioneer in the small business of digital video.
“Netflix is an extraordinary brand name with the ideal content and imaginative groups in the environment,” Lee mentioned. “I am self-assured our most exciting function is in advance of us and I am honored to lead this finest-in-class world-wide promoting workforce into the potential, and keep on to connect our unbelievable series and movies with audiences about the world.”
Saint John is just one of the greatest profile figures in the advertising and marketing entire world with an enviable social media existence. In advance of becoming a member of Netflix, she served as main marketing officer at Endeavor, and chief brand name officer at Uber. Saint John also experienced a stint at Apple as head of world wide shopper advertising and marketing for Apple Music and iTunes. She experienced joined Beats by Dre in 2014, which Apple obtained shortly right after she arrived. Saint John worked at PepsiCo, soaring to turn into head of tunes and amusement marketing and advertising. Before in her career, Saint John served as vice president of marketing for women’s manner model Ashley Stewart and managed accounts at advert companies Arnold Worldwide and Spike Lee’s SpikeDDB. Her departure from Netflix is explained as the two mutual and amicable, and the company and the previous internet marketing main have good items to say about every single other.
“I’ve liked functioning with Boz and have been motivated by her creative imagination and electrical power,” Sarandos stated. “She has attracted world class marketers to the corporation and encouraged them to be modern leaders. We are grateful for her contributions and we would like her the best.”
“I came to Netflix with a surplus of enthusiasm and creative electricity and am immensely happy of the campaigns we influenced that sparked international conversations,” Saint John extra. “It’s been a transformative two-calendar year experience for which I will normally be grateful.”
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