December 1, 2023

Brad Marolf

Business & Finance Wonders

Sensical Taps Nickelodeon Vet Sharon Kroll Cohen as Head of Promoting

Former Nickelodeon exec Sharon Kroll Cohen has been tapped to head up marketing and advertising for Sensical, a new streaming service geared toward youngsters 2-10. Typical Sense Networks CEO Eric Berger, to whom she will report, announced the seek the services of on Friday.

Cohen had formerly been serving as a senior advisor to Popular Sense Networks, which launched Sensical this summer season. Cohen, who will be primarily based in New York, will hold the title of vice president, advertising.

Cohen’s oversight will involve content material internet marketing, social media advertising, public relations and activities, buyer insights, and user acquisition and customer lifecycle promoting. She will also oversee editorial partnership plans and affiliate advertising with gadget partners.

“Over the past yr, I have had the privilege of partnering intently with Sharon on the launch of Sensical,” Berger mentioned in a assertion. “Bringing the streaming assistance to everyday living during the system of the pandemic surely experienced its established of problems, but Sharon’s determination to excellence and dedication to do well impressed me over and above terms. As we make and increase this finest-in-course service in a hugely competitive ecosystem, I just can’t envision anyone greater suited to direct our marketing endeavours and guarantee that our distinctive brand gains traction with audiences and is viewed as a new benchmark in children’s digital media.”

Sensical is impressed by Typical Feeling Media’s ratings and overview support for mom and dad.

“After two many years at Viacom constructing what is arguably linear’s most recognizable kids brand, I realized that my upcoming position necessary to be in just an business that was fearless in its go-to-industry approach as effectively as empowering in phrases of its information,” Cohen reported.
I have discovered both of these attributes in Popular Perception Networks and Sensical. I appear forward to embarking on this subsequent chapter, with Eric and the rest of the talented leadership group, to mature this specific brand in the months in advance.”

At Nickelodeon, Cohen was most lately govt VP, Nickelodeon Encounters, where she oversaw strategic organizing, progress of place-primarily based ordeals spanning hotels, topic parks, dwell reveals and theatricals, festivals, and brand activations. Previous roles at the corporation provided government VP, lover internet marketing, senior VP, built-in and retail internet marketing, and foremost the Integrated Answers Team.

Possessing launched this summer time, Sensical is a no cost advert-supported application showcasing with a wide selection of movie entertainment custom made to attractiveness to children below 10, as very well as moms and dads who want to make guaranteed the programming is viewed as risk-free and instructional across a selection of subjects.