The Movie’s Best Advertising Stunts

Keep in Barbie’s property

Star Margot Robbie produced her character’s property aspirational by getting viewers on a tour of the legendary Barbie Dreamhouse for Architectural Digest. Then, via an imaginative partnership with Airbnb, a couple lucky lovers received a likelihood to dwell out their pink fantasies and stay in Barbie’s ranch residence them selves. 

Positioned in Malibu, Calif., the life-size Dreamhouse integrated special touches from Ken, these as cowboy equipment, guitars and rollerblades. Visitors could try on Barbie’s wardrobe, loosen up by the pool or study line dancing on the outside disco dance flooring. 

Barbie is a jet-setter

When Barbie isn’t at household in the Dreamhouse, she’s jet-setting. That’s why the Béis x Barbie baggage collection just will make feeling.

The journey add-ons model, founded by “Pretty Minimal Liars” actress Shay Mitchell, has released a run of suitcases, travel baggage and components encouraged by the movie’s signature pink colorway. A advertising Instagram marketing campaign saw Mitchell presume the function of Barbie in a fantastical setup finish with an array of glittering pink outfits. The variety and accompanying campaign are rooted in nostalgia and developed with millennials in head. Lisa McKnight, Mattel’s world head of Barbie and dolls, advised Adweek the partnership has currently proved “extremely successful” in conditions of gross sales.

Dress like Barbie

Vogue models including Focus on, Gap and Present Me Your Mumu dropped Barbie-themed clothes, but Permanently 21 and Claire’s collections speak to the current wave of ‘90s nostalgia. The Eternally 21 x Barbie collab options 76 items, from sun shades to matching loungewear, cropped T-shirts and halter tank tops. Clarie’s Barbiecore extras include a velvet bucket hat, a scrunchie and hair clips.