December 9, 2022

Brad Marolf

Business & Finance Wonders

‘A new chapter:’ Bandwidth’s main advertising and marketing officer Noreen Allen is stepping down

RALEIGH – A senior govt at Bandwidth who has been an executive with 5 various tech firms in the Triangle has resolved to leave the company.

Noreen Allen, the company’s main marketing and advertising officer, declared her choice not too long ago.

Allen’s vocation provided a ten years of provider at Bandwidth.

WRAL TechWire spoke with Allen about her choice, what will come up coming, and where Bandwidth will go from below as the company prepares to transfer to a new headquarters facility in Raleigh.

The transcript of the interview follows, and has been evenly edited for clarity.

WRAL TechWire (TW): Convey to us about your final decision – why now, and what comes upcoming for you?

Noreen Allen, Chief Marketing and advertising Officer, Bandwidth (Allen): I have been at Bandwidth for almost 10 many years and in Raleigh for additional than 20 a long time. I have such affection for this company and this town. Raleigh has been so excellent to me! I’ve had an remarkable operate listed here, launching my career in tech and assisting to scale and propel the progress of five enjoyable providers.

I’ve worked carefully with some actually impactful businesses in the area from the Raleigh Chamber to nonprofits like Band Alongside one another and other teams supporting the location and women in tech. It has been my honor and privilege to operate alongside so a lot of amazing folks in excess of the several years. I under no circumstances thought I’d say it, but I’m completely ready to commence a new chapter. I appear from a very significant family outdoors of Philadelphia and sense it is the suitable time to head again house to be nearer to them. Go Birds!

Noreen Allen (Photo courtesy of Noreen Allen)

TW: You’ve had about a decade at Bandwidth – what was your expertise with the organization?

Allen: It’s been a rocket ship! Bandwidth was an early-phase regional tech enterprise when I joined in 2012 — and currently we’re a worldwide, publicly traded computer software company powering some of the most exciting models in the globe like Microsoft, Google, Zoom, Uber and quite a few far more. Together the way, we built a workforce of incredibly gifted individuals and a actually special lifestyle that is focused on people and aiding every other realize success. The coolest aspect of my time at Bandwidth is observing the effects of our technological innovation in the planet. The software package-driven communications that we provide are currently being applied everywhere you go right now – from collaboration equipment in the office to on-demand apps on our phones, to linked equipment in our residences. Bandwidth has definitely transformed the way we communicate with each and every other, how we master, and interact with brands. It was effective to witness.

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TW: And you have been in the Triangle for much more than 20 decades – what has your knowledge been in the Triangle? 

Allen: Guy, I appreciate this current market! The Triangle is these types of a lively tech hub. You can get the job done for a super awesome tech business, generate 5 minutes to get to a killer cafe, push one more 10 minutes to see a Foo Fighters clearly show, and get to the airport in 10 minutes. Where else does that come about? We’ve bought it so fantastic in this town. It is difficult to imagine a area that is much more supportive for corporations, or a superior put to create a career. The persons in this city are so supplying of their time and expertise. There is a genuine feeling of local community. We have bought a terrific startup ecosystem, and these types of an outstanding focus of tech expertise. There are so many fascinating firms throughout so many areas of tech, and at different diverse phases. Some of the ideal-regarded firms all-around the globe are now recognizing the Triangle for all the extraordinary benefits we have – the expertise, the collaborative culture, universities, proximity to the coastline and mountains, charge of residing. The Triangle gives so lots of of the benefits of a greater city, but at an much easier speed along with that Southern hospitality.

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TW: How is the Triangle diverse now than when you to start with began doing work in the region?  What are the important changes?  What is related now as it was then?

Allen: We’ve developed very a bit! I keep in mind conversing to WRAL TechWire editor Rick Smith virtually 20 years back and at the time the Triangle was household to typically more substantial, a lot more recognized providers. Students graduating from NC faculties believed they experienced to head West to get the job done for amazing, progressive providers. Nowadays, they’ve bought their choose of exciting selections appropriate below in the Triangle, ranging from innovative new startups in co-performing areas to satellite offices for tech giants. Microsoft, Amazon, Google and Apple all have a presence in the Triangle right now. Which is a testament to the outstanding surroundings we have built in this group.

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TW: What are some memorable assignments or initiatives with which you’ve been concerned?

Allen: In 20+ years, I labored with SpectraSite (now American Tower), Motricity, Hosted Options (now Tierpoint), ChannelAdvisor, and Bandwidth. They all had epic rides and there are so many enjoyment tales (and probably a handful of nicknames) behind the scenes from each individual a single. But for me, what resonates most is the people today. I experienced the terrific fortune to function with some brilliant individuals above the several years. Jointly we completed significant points and we had a lot of enjoyable accomplishing it!

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A pair experiences that stand out.

At Bandwidth, I’m definitely proud of the get the job done we did to reposition the corporation in the journey to IPO in 2017. Then, in 2020 we experienced to navigate an announcement about making a new international headquarters in Raleigh in the midst of key uncertainty throughout a world wide pandemic.

At SpectraSite, we took the business from individual bankruptcy to IPO on NYSE in 80 days. Just cannot overlook the Mayor of Raleigh having a selfie with Coolio at a Bandwidth launch occasion we hosted at CAM a number of several years again!

An additional entertaining just one – Bandwidth CEO David Morken and I joined a workforce from the Metropolis of Raleigh on a push tour in NYC a couple years back to endorse the area.

I inadvertently walked into the body as David was being filmed on live Tv on the floor of the NYSE. That’s a mistake I have in no way lived down. Somebody on my workforce dressed as me photobombing the CEO for Halloween that 12 months!

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TW: What information would you have to all those just beginning their profession, no matter if at Bandwidth or at other Triangle space firms?

Allen: My suggestions for individuals just commencing at Bandwidth: You are in a genuinely unique position. I stayed for ten several years simply because of the folks. And that starts at the prime with David Morken, our CEO.  I’ve labored for some amazing corporations more than the many years, but Bandwidth is truly special. We care about folks in a way that is really unheard of. Bandwidth is at the centre of an fascinating tech entire world and has so significantly prospective.

My guidance for any one starting off their professions in the Triangle: You are also in a truly exclusive place. This industry is so total of extraordinary opportunity throughout so numerous areas of tech. And you will not come across a extra supportive business group. My tips for everyone early in their occupations: Be your individual advocate. Choose control of your career. You want more prospect? Go soon after it! Inquire your manager just what you will need to do to get to the subsequent level. Give and receive responses gracefully. Never just sit again and wait for issues to come about. Make them materialize. Be a pupil of the earth all around you – read, pay attention, observe – discover from persons and providers all around you. You can get your MBA just by having to pay focus to firms and leaders around you every single day.

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TW: Inform us about your staff – how will your perform proceed – what do you hope your ‘legacy’ will be at Bandwidth and in the Triangle?

Allen: I’m leaving a powerhouse crew at Bandwidth. I am so happy of them, and grateful for the time we experienced with each other, it was a true blessing. Their creativeness and push influenced me and pushed me to be greater every day. They are my legacy. I just cannot hold out to observe them do awesome points for decades to arrive! I know I’m leaving the company in fantastic fingers.

I hope my group and every person in the Triangle proceeds to drive the boundaries of what is attainable for this area. Overlook the comparisons to Silicon Valley or any other region. The Triangle is a wonderful place and is taking on giants from all over the entire world each day. Have religion in what we do in this article and make it come about!