The Cleveland Browns right now announced Brent Rossi has joined the staff as Senior Vice President of Marketing and Media. A 2018 SportsBusiness Journal “Forty Underneath 40” honoree with much more than 17 decades of expertise in the sports and leisure industry, Rossi will direct the organization’s purpose to even further supply Browns fans with leading experiences and engagement chances throughout the year, such as through his oversight of the internet marketing activities electronic, online video and radio information site and social media neighborhood relations and resourceful companies departments, as nicely as Browns Backers Globally.
Rossi used the previous 3 decades as President of Business Functions for the American Hockey League’s Bridgeport Islanders, exactly where he directed the in general execution of the club’s day-to-day company initiatives and the implementation of its extensive-expression eyesight and mission. In this ability, he also managed admirer engagement for the father or mother-club New York Islanders, guiding neighborhood relations, the Islanders Kid’s Basis, youth and beginner hockey programming, retail functions and supporter relations.
From 2014-2019, Rossi served as Government Vice President of Advertising and Enterprise for Pegula Sports activities & Leisure (PSE), encompassing the NFL’s Buffalo Costs, NHL’s Buffalo Sabres, Highmark Stadium, the KeyBank Centre and various other sporting activities and leisure entities.
“Brent has large marketing and fan engagement knowledge inside the NFL and throughout the athletics and leisure field, and he is a further superb addition to our senior management team equally from an innovation and culture viewpoint,” explained Haslam Sports Team Govt Vice President and Main Working Officer Dave Jenkins. “We are self-assured his earlier management and innovative mentality will continue on to greatly enhance our capacity to provide Browns supporters nearer to their favourite team, particularly supplied his familiarity with the team’s background and impression in Northeast Ohio.”
“Increasing up as a passionate Browns fan in Canada, I have a private appreciation for what this team implies to the Town of Cleveland, Northeast Ohio and our outstanding enthusiasts throughout the place and world,” mentioned Rossi. “This certainly is a dream job for me, and I am thrilled about the possibility to contribute to a proficient management team that is completely devoted to creating special, extraordinary memories for Browns supporters during the 12 months.”
As EVP of Internet marketing and Organization for PSE, Rossi led all advertising and ticketing efforts in the organization’s portfolio, highlighted by the Bills and Sabres. On top of that, he was chosen as the Chief Administrative Officer for the Sabres in 2018 to oversee small business functions for the franchise.
In 2015, the Expenditures were honored as the NFL Team of the Calendar year for Electronic Media, Social Media and Material underneath the direction of Rossi, who was regarded between Canada Sports activities Enterprise Awards’ “5 to Watch” in 2017.
Rossi gained individuals roles with PSE immediately after in the beginning becoming a member of the group as Vice President of Marketing & Organization System for the Sabres in 2012.
Prior to his time in Buffalo, Rossi gained major athletics leadership knowledge with the Harlem Globetrotters (vice president of stay event internet marketing, 2009-2012), WWE (senior manager of dwell function advertising and marketing, 2006-2009) and Philadelphia 76ers (director of internet marketing, 2004-2006).
Following graduating with honors in sports activities administration from Brock University (St. Catherine’s, Ontario), Rossi acquired a master’s in sports activities administration from Previous Dominion.
A native of Welland, Ontario, Canada, Rossi and his spouse, Jill, have a daughter, Keira, and a son, Richie.
The Browns retained TurnkeyZRG to perform the search for their senior vice president of advertising and media. TurnkeyZRG is regarded as the major expertise recruiting business in athletics, leisure and activity media.