May 30, 2024

Brad Marolf

Business & Finance Wonders

Explainer: What is ONDC, India’s project for an open up e-commerce community?

A shipment moves on a conveyor belt at an Amazon Fulfillment Centre (BLR7) on the outskirts of Bengaluru, India, September 18, 2018. REUTERS/ Abhishek N. Chinnappa

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NEW DELHI, June 1 (Reuters) – India’s government in April released its Open Community For Electronic Commerce (ONDC) as a prospective alternate to dominant international giants (AMZN.O) and Walmart (WMT.N) in its rapid-increasing e-commerce marketplace.

Below is a description of the various transferring sections of ONDC.


ONDC is a non-financial gain corporation whose community will permit the screen of products and solutions from all collaborating e-commerce platforms in lookup effects throughout all apps on the community.

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For instance, if both of those Amazon and Walmart’s Flipkart combine their platforms with ONDC, a consumer seeking for a Bluetooth headset on Amazon would also see outcomes from Flipkart on the Amazon app.


ONDC aims to elevate e-commerce penetration in the subsequent two a long time to 25% of India’s shopper purchases, from just about 8% now, in a region of 1.35 billion people today.

It also hopes to signal up 900 million potential buyers and 1.2 million sellers on the shared network in the up coming five decades, even though obtaining gross products value of $48 billion.

The federal government estimates that India’s e-commerce sector was worth additional than $55 billion in gross goods price in 2021 and will mature to $350 billion by the conclude of this 10 years. At present, Amazon and Walmart’s Flipkart control far more than 60% of the industry.

HOW DOES ONDC Purpose TO Raise Opposition?

The governing administration suggests existing platforms perform in silos and are tightly managed, keeping out many smaller players. It expects ONDC to enhance levels of competition and foster innovation by start out-ups.

It also hopes to convey in logistics corporations and other folks who can collaborate with sellers to provide goods to clients.

The concentrate would be on smaller retailers and rural buyers, with apps in Indian languages.

ONDC officers liken the community to a mall with 1,000 gates as a substitute of just two, thereby restricting opportunities for chosen sellers to acquire preferential treatment method – a widespread accusation against big e-commerce organizations.

Consumers will be in a position to price company vendors on ONDC, which will be relevant and visible across the network.

The government claims ONDC will aid to finish “predatory pricing, especially in superior-margin, higher-value products”. Amazon and Flipkart deny that they have engaged in predatory pricing.

WHAT Troubles DOES ONDC Deal with?

ONDC aims primarily to tap millions of compact firms that frequently absence technological skills, so the govt will have to run a substantial consciousness campaign to get them on board, mentioned the Confederation of All India Traders, a team that signifies 80 million this sort of organizations.

Lesser businesses with lower volumes may possibly also lack the sources to match the special discounts made available by heavyweights like Amazon and Flipkart.

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Reporting by Munsif Vengattil in New Delhi Editing by Edmund Klamann

Our Criteria: The Thomson Reuters Belief Principles.