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Richard “Rusty” Citron, a leading film and television internet marketing government and particular manager, died on Dec. 16 at the age of 68. The result in was Lewy entire body dementia.
Citron’s job in present small business spanned extra than 4 many years and saw him rub shoulders with popular artists and creators from across the spectrum of the amusement market when overseeing the theatrical internet marketing of more than 200 movement shots. As a promoting executive, Citron worked at 20th Century Fox, LucasFilm, Marvel, Walt Disney, MGM, Sony Photographs and Common Studios. His responsibilities included anything from designing national shopping mall promotions for George Lucas’ “Return of the Jedi” to making buzz for the Rocky franchise.
His expert existence started right after the then 16-year aged Citron lied about his age to get a job as a website page for “The David Frost Demonstrate.” Early in his profession, Citron was a individual supervisor and represented Mel Brooks, Anne Bancroft, Dom DeLuise, Larry Gelbart, Richard Dimitri and Sha Na Na.
Citron wrote a memoir about his time in demonstrate organization entitled “The Elephant Won’t Do Cable!: My Lifetime in Hollywood from Zsa Zsa to Alice Cooper.” The title of the book was derived from his expertise on a Television set unique that Citron was supporting to place alongside one another for the govt of Spain and a show that involved performances from the likes of Dionne Warwick and Cat Stevens. Shooting was held up when the agent for one of the performers, an elephant, opted to generate a tough discount.
“One hour ahead of broadcast, the producer walked into the office with a straight experience and declared: the elephant will not do cable,” Citron wrote. “We all started off to chuckle, and we held laughing that sort of giggle that only comes in the absurdity of the minute.”
Citron was also lively in philanthropy, founding the Actors Corridor of Fame Basis, a 501 c-3 non-revenue basis that is devoted to restoring extraordinary arts instruction in colleges. The basis honors life time achievement in movie, television and theater serving as a conduit to create new revenues and sources for students, lecturers and businesses. Citron was a member of the Academy of Movement Image Arts and Sciences, and was the founding chairman of the Item Placement Council and an government board member of the Movie Data Council.
Citron is survived by his spouse Jill, daughters Rachel and Stacy, son-in-legislation Ethan and two grandsons Ellis and Miles. As his final reward, Citron donated his brain for study to the Mind Donor Challenge in hopes of a heal and extra assistance to address Lewy body dementia.