Roark Taps Mike Wallace to be World-wide Marketing and advertising Director, Greg Bravo as Men’s Structure Director

Roark on Tuesday announced a number of important appointments that boost its advertising and structure teams as it readies for future growth.

“We’re grateful to be at a junction stage to get and advertise a several great leaders to assist us continue our expansion,” founder and CEO Ryan Hitzel stated in a statement. “Each phase requires unique skill sets, expertise, and characters. I’m over and above stoked that our staff has constructed the brand foundation to entice superior quality individuals that share our values and are energized to make good factors.”

The enterprise reported Mike Wallace has recognized the situation of world wide internet marketing director at Roark, reporting to Hitzel.

Wallace is a veteran of Billabong, keeping several promoting positions at the surf label for the previous 21 yrs and most lately serving as AMS internet marketing director.

“I have constantly been amazed and impressed by Roark’s enthusiasm for earning significant high-quality products and telling highly effective tales,” Wallace stated in a assertion. “Their commitment to their main buyers is unwavering. This was the excellent prospect for us to join forces. I am so enthusiastic to be a section of what is now these an awesome staff and look ahead to actively playing a massive function in Roark’s subsequent chapter. Ryan is an awesome leader and it is a testament to him and the crew that Roark has stayed so disciplined in their eyesight for the brand name. I can’t wait to get to do the job.”

Men’s Style Staff Raise

Wallace’s hiring also arrived with information that Roark has hired Greg Bravo to serve as men’s style and design director, liable for growing the mainline assortment and the brand’s working and activewear line Run Amok.

Bravo joins Roark soon after 17 many years at Billabong, where by he served as a senior designer.

“As the tide of adjust carries me to new horizons, I’m thrilled to join Roark, a company that shares my enthusiasm for innovation, sustainability, and pushing boundaries,” Bravo stated in a statement. “With gratitude for the previous and pleasure for the potential, I’m prepared to experience the waves of chance and add my finest to this thrilling journey forward.” 

New Content material Generation Function

Roark’s most up-to-date hirings also came with information it developed the new placement of director of material generation for which it promoted Corey Brindley, who has been advertising director considering the fact that January 2021. Brindley reviews to Hitzel in this new part.

Brindley has held a variety of marketing positions at quite a few business businesses, together with Vissla and Banks Journal. He got his start off in the sector functioning at Thalia Surf carrying a number of hats, like key customer, planner, and resourceful director.

“Over the previous a few a long time, Corey has owned the voice of Roark and led amazing projects that fused a sense of wanderlust with artwork and tunes,” Hitzel stated. “He’s introduced a sense of levity and creativeness to the two our adventures and products storytelling. I just can’t hold out to see what he cooks up with Wally and Greg it is going to be remarkable.”

Kari Hamanaka can be achieved at kari@shop-try to eat-surf.com.