May 30, 2024

Brad Marolf

Business & Finance Wonders

Stellantis inks deal with Detroit marketing firm led by Archer Jr.

Stellantis NV on Thursday announced it has added Ignition Media Group, a Detroit-based boutique marketing and consulting firm led by Dennis Archer Jr., to its roster of outside marketing agencies.

The transatlantic automaker will work with Ignition’s Soundcheck practice, which will “serve as a sounding board and multicultural thought partner, to assist in shaping and fortifying Stellantis’ media and marketing strategies,” according to a news release. Ignition’s work will focus on Stellantis’ North American brands, including Alfa Romeo, Chrysler, Dodge, Fiat, Jeep and Ram.

“The addition of Ignition Media Group to our strategic marketing partner roster will help us provide a smarter, more comprehensive and cohesive approach to our media and marketing strategies, providing us with more candid assessments to consumer facing work overall,” Marissa Hunter, vice president of marketing for Stellantis North America, said in a statement. 

Dennis Archer Jr.

“Through this newly formed alliance with Ignition Media Group,” she added, “our commitment to minority-owned economic empowerment also continues to evolve and take shape, ensuring that we are both audience aware and culturally inclusive across our multi-brand portfolio.”

In a statement, Archer Jr., the son of former Detroit Mayor Dennis Archer, said his team is “ecstatic to be working with Stellantis and to join them on their path toward ensuring their marketing messaging is representative of their current and desired consumer base.”