The Movie’s Best Advertising Stunts

It’s Barbie’s environment, and we’re just residing in it. That is how it feels forward of the July 21 release of Greta Gerwig’s extended-awaited Barbie film. 

You wouldn’t be on your own in noticing that social media, and existence in general, has not long ago been tinted with a very hot pink “Barbiecore” hue. That is because Mattel’s Barbie marketing and advertising staff and studio Warner Bros. have been functioning hard to promote the film with the greatest marketing and advertising blitz we’ve ever witnessed from the toymaker. 

At the time of crafting, Mattel had initiated much more than 100 brand collaborations and merchandising partnerships in the direct-up to the premiere. The moviemaker has also leaned into experiential stunts, standard media and consumer-generated material to force lovers toward the cinema, from Barbie star Margot Robbie masking Vogue to the doll’s legendary Dreamhouse being shown on Airbnb.

In this article, we decide the six ideal internet marketing activations that have celebrated Barbie‘s return to the major monitor.

We are all Barbie

Solid your intellect again to April, when we didn’t know anything at all about “Ken-ergy.” We hadn’t seen these neon rollerblades or caught a glimpse of Barbie’s Dreamhouse. Then the Barbie team launched a selfie generator that allow fans insert themselves straight into Barbie Land. The UGC tool meant any individual could star as Barbie, with their possess tagline (“This Barbie is a… advertising and marketing journalist”).

The world wide web rapidly did its matter, meme-fying the template. Gwyneth Paltrow was “Miss Goop” Barbie, who “lost 50 % a day of skiing,” though drag artist Trixie Mattel was the Barbie that “should have been”—the listing was countless. Manufacturers from Mercedes to Nando’s joined in much too. The generator established the tone for the movie advertising and marketing extravaganza, bringing exciting and coloration to Twitter timelines everywhere you go just when the globe desired it most.